Production
Bringing creative projects to life from concept through execution across commercial, editorial, social, and narrative formats.
Selected Projects
Primadonna Zine
Production & Video Director | 2022–2025
As Production & Video Director of Primadonna Zine, I played a key role in shaping the publication's creative and production efforts across editorial, video, and branded content. Over three years, I oversaw editorial shoots, video production, creative collaborations, and publication logistics while helping grow the magazine through independent projects and brand partnerships.
Nike x Primadonna Zine
Production & Video Director | 2023
As Production & Video Director for Primadonna Zine's collaboration with Nike Women, I oversaw the project's production and video execution across pre-production, production, and post-production. Over a three-month timeline, I managed planning, logistics, creative coordination, and video direction, helping guide the campaign from concept through final delivery.
Doritos Crash Commercial
Producer & Writer | 2024
As Producer for a Doritos Crash competition submission, I led production logistics from pre-production through final delivery. My responsibilities included planning, scheduling, crew coordination, and on-set management, ensuring the project remained organized and on track throughout production.
IKARAO Sam's Club Launch
Producer | 2025
As Producer for IKARAO's Sam's Club launch campaign, I led key aspects of production from pre-production through execution. My role included casting talent, developing scripts, producing the on-site shoot, and supporting filming to help bring the retail launch campaign to life.
